
Hand Sketches

Computer Refinements

Industry Research

Continuation

First Version

Revised Signature Exploration with Tagline

Second Version

Color Exploration

Revised Version

Final Version

Brand Texture and Colors

Brand Colors

Brand Business System

Mockup of Brand

Mockup of Brand 2

Mockup of Brand 3
This project objectives are to create and apply components that distinguish a visual identity system, components and manipulating letterforms, to create a visual identity from an existing typeface, distinguishing processes for exploration and discovery and components that distinguish processes for presenting a visual identity system. Letters and numbers were preselected by professor and then creating a visual identity for fictional company based on the symbol. Since I had the letters R and B, I researched a lot of music label companies and decided to make my fictional company a R&B music label.
This project was created in Adobe Illustrator, InDesign and Photoshop.
CD Mockup from MockupsforFree.com.
Ticket Mockup from mockups-design.com.
Building Facade Logo Mockup by Baiju Balakrishnan.